Schumacher Studio

AI4SCHOOL

AI4School · 2026 · Branding, identity system, web design, applied kit

An identity for an AI literacy programme in schools, an “AI” monogram built from two rounded strokes that double as a classroom A-frame.

AI4School teaches AI literacy to teachers and students. The brand had to read as school-safe and modern at once, friendly enough for a classroom wall, credible enough for a district procurement deck.

The mark is a single construction: two rounded capsule strokes form the A, a third becomes the I, and the overlap between orange and navy does the work of a third colour. It survives being embroidered, screened on a bottle, or shrunk into a favicon.

I built the logo system, the two-colour palette and the applied kit, stationery, merch and device stickers, so a school can produce its own materials without touching the artwork.

Website, homepage and sign-up
Website, homepage and sign-up
Website, mission and programme
Website, mission and programme
Primary lockup, letterpress card
Primary lockup, letterpress card
Applied kit, stationery and merch
Applied kit, stationery and merch
Bottle mark, single-colour application
Bottle mark, single-colour application

Outcome

Adopted as the programme’s identity, with a kit that lets each school produce its own materials unaided.

Next project: CUBING.CO

All work