BRANDS THAT SHIP AS PRODUCTS.
I design products and the brands around them. Tel Aviv, independent studio since 2010: creative direction, UI/UX, illustration, animation.
One studio takes the whole arc: the logo, the packaging, the interface, the launch film. One person holding all of it means every part is built to fit the others.
Particula × Warner Bros., 2024-2025. Product design, UI, motion, packaging, logo design.
The Harry Potter edition of GoChess, a licensed wizarding skin over the connected board app, with torches, wands and a gold-on-midnight UI.
Particula, 2023-2025. Product design, UI, motion, packaging, logo design.
The app for the world’s smartest chessboard, AI coaching, LED move hints, and online play on a real board.
Appcharge, 2026. Concept, AI video generation, FOOH direction.
A FOOH teaser for Appcharge landing in Barcelona - a city bus buried nose-first in the Venetian Tower at Plaça d’Espanya, advertising panel intact.
K-Lab (self-initiated), 2016-2019. Co-founder, game art, UI, logo design.
A small hyper-casual game studio I co-founded, Unity mini games, art, icons and UI, all made in-house.
PowerUp Toys, 2025. Product design, UI, motion.
The flight app for a paper plane that really flies, phone as cockpit, tilt to steer, and a tuning bay for pilots who fiddle.
Particula, 2018-2020. Product design, UI, motion, web, logo design.
A connected smart cube and the app around it, solve tracking, live battles and a training mode that turned cubing into a game.
Particula, 2016-2020. Logo design, brand application, store creative.
GoDice, connected dice for tabletop play. A mark built from a die that reads as a "G" at any size.
A+ Kids TV, 2019. Branding, illustration, UI, web, logo design.
A colourful graphic theme and brand system for a kids’ educational TV channel - built around an illustrated world for their main iPad app.
Fearless Toys, 2025. Web design, UI, campaign art direction.
A crowdfunding site for a precision metal top with a hidden motor, built around one question and one object.
AI4School, 2026. Branding, identity system, web design, applied kit.
An identity for an AI literacy programme in schools, an “AI” monogram built from two rounded strokes that double as a classroom A-frame.
Cubing, 2025. Web design, UI, illustration.
A web platform for cubers: digital puzzles, a timer, competitions and lessons, all set inside one continuous isometric world.
GoBalance, 2021-2022. Logo design, branding, UI design, illustration.
Identity and companion app for a connected balance board that turns standing still into a measured, scored workout.
Loopslab, 2026. Identity, motion, UI.
A studio identity built to move, a parenthesis-and-colon mark that breathes in and out as a loop.
PayBox, 2018. Motion design, Lottie, logo design.
A walkthrough animation for Israel’s first digital wallet, shipped as Lottie so it stays crisp and light on any device.
Mint, 2019. 2D animation, icon design.
2D animations and icons for interstitials inside Coca-Cola’s commercial app, optimised with Lottie for mobile.
Wissotzky Group, 2019. Web design.
A new site for a tea house founded in 1849, delicate typography, generous space, product first.
Itay Hanski, 2019. Graphic theme, animation, logo design.
An app for splitting payments between friends, with a walkthrough animation and a graphic theme with a personality.
my6sense, 2013-2020. Creative direction, web, UI, logo design, print.
Seven years as creative director of a native-advertising platform, brand, product UI and every site that carried it.
Iolite, 2016-2020. Logo design, brand application.
A crystalline monogram for a blockchain infrastructure company, geometry doing the talking.
TLV Media Lab, 2016-2020. Logo design, brand application.
A flask holding a swirl of colour, the mark for a Tel Aviv media lab.
Sidekix, 2016-2020. Logo design, brand application.
A walking-navigation app that routed by interest rather than speed, live in over a hundred cities. The mark is a footpath turning a corner.
Sundo, 2016-2020. Logo design, brand application.
A warm, rounded mark for a wellness product, one continuous stroke.
Engie, 2016-2020. Logo design, brand application.
A compact, engineered wordmark for a utilities-adjacent product.
Pressy, 2016-2020. Logo design, brand application.
The button that plugs into your phone, a mark as simple and physical as the product.
Facie, 2016-2020. Logo design, brand application.
A face reduced to its fewest possible shapes, drawn to survive an app-icon crop.
Dizenhous, 2016-2020. Logo design, brand application.
A restrained wordmark for a property brand, classic proportions, modern spacing.
Lilu, 2017-2018. Logo design, branding, UI design.
Identity and app for a location-first dating product built around travellers: find your perfect vacationship.
Keshet, Hakochav Haba, 2013-2014. UI design, broadcast second screen.
The live voting app for Hakochav Haba, the Israeli format where the audience at home decides in real time whether the wall goes up.
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