A+
A colourful graphic theme and brand system for a kids’ educational TV channel - built around an illustrated world for their main iPad app.
A+ is an educational TV channel for kids. The brief was a world, not a logo: characters, colour, and a graphic theme flexible enough to run across broadcast, the marketing site and an iPad app built for small hands.
The app’s spine is an illustrated curriculum map - each letter of the alphabet drawn as a landscape kids walk through, with lesson nodes threaded along a path from the beach to the lab to outer space. Progress is geography: you can see where you have been and what is over the next hill, without reading a single number.
I drew the cast, the letter-worlds and the graphic system, then applied it to navigation, show pages and progress states, plus the website and channel branding - thick confident shapes and a loud primary palette that survives being shrunk to a broadcast bug or blown up to a 10-foot wall.
Outcome
Rolled out across the channel’s brand and its main iPad app.