GOCUBE
A connected smart cube and the app around it, solve tracking, live battles and a training mode that turned cubing into a game.
GoCube rebuilt the classic cube around six-axis sensors: every turn lands on screen as it happens, so the app can time you, teach you, and put your hands against someone else’s.
I designed it end to end, pairing and onboarding, the live 3D solve view, the Academy training path, a breakdown of each solve by stage, and the battle flow, plus the motion language that makes a physical turn feel instant. It funded on Kickstarter at twenty-eight times its goal and went retail worldwide.








Outcome
Funded at 28× its Kickstarter goal and shipped worldwide, with the app carrying tracking, training and battles.