Schumacher Studio

GOCUBE

Particula · 2018-2020 · Product design, UI, motion, web, logo design

A connected smart cube and the app around it, solve tracking, live battles and a training mode that turned cubing into a game.

GoCube rebuilt the classic cube around six-axis sensors: every turn lands on screen as it happens, so the app can time you, teach you, and put your hands against someone else’s.

I designed it end to end, pairing and onboarding, the live 3D solve view, the Academy training path, a breakdown of each solve by stage, and the battle flow, plus the motion language that makes a physical turn feel instant. It funded on Kickstarter at twenty-eight times its goal and went retail worldwide.

Solve timer and live cube state
Solve timer and live cube state
Solve timer, theory map and statistics
Solve timer, theory map and statistics
Theory mode training path
Theory mode training path
Solve breakdown by stage
Solve breakdown by stage
Theory map and statistics
Theory map and statistics
Marketing site
Marketing site
GoCube mark
GoCube mark
Mark in application
Mark in application

Outcome

Funded at 28× its Kickstarter goal and shipped worldwide, with the app carrying tracking, training and battles.

Next project: GODICE

All work