LOOPSLAB
A studio identity built to move, a parenthesis-and-colon mark that breathes in and out as a loop.
Loopslab needed a mark that only fully exists in motion. Two brackets and two dots, a face, a signal, a loop, drawn so the static version still holds on a business card.
The animation is the identity: the brackets flex, the dots pulse, and the cycle closes on itself with no visible seam, so it can sit as an avatar, a loader or a stinger at any length.
Outcome
Live as Loopslab’s identity, the animated mark runs as the studio’s primary signature.