MY6SENSE
Seven years as creative director of a native-advertising platform, brand, product UI and every site that carried it.
my6sense was a native advertising platform. As creative director I owned the brand and the whole product surface: dashboards, campaign tooling, the marketing site, and everything the sales team put in front of a client.
Seven years is long enough to design the same thing three times. The language survived three product generations, including the IAB native advertising playbook the company published as a poster.
Outcome
Seven years as creative director, brand, product UI and every site the platform shipped on.